Expansion Marketing's 19 Channels For Start-Up Growth
Updated: Jun 25, 2019
Are you running a startup and need help finding customer traction? Expansion Marketing is here to help.
Marketing is getting easier and easier with the use of technology, but the decision-making process is getting even more difficult with these new digital channels. In this piece I will explain the 19 core marketing channels everyone should use to induce business growth.
After testing and evaluating campaigns in each channel, find the channels that are most beneficial and have the highest return! Set KPIs, evaluate the returns, and move on with these channels, but don't forget the others. All of these channels are used for growth and should be used to sell your product or service.
So, let's begin!
1. Targeting Blogs
Targeting blogs are written to find your niche and give them reading material that will attract them to your product and website.
2. Publicity
This is the art of getting your name via media outlets like newspapers, magazines, and TV.
3. Unconventional PR
Unconventional PR involves doing something exceptions such as a publicity stunt to draw media attention. Going above and beyond in customer service is a great PR service!
4. Search Engine Marketing
SEM allows businesses to advertise through search engines such as Google or Bing.
5. Social and Display Ads
Ads on sites such as Youtube, Facebook, or Twitter can be a great way to access current and potential customers.
6. Offline Ads
This includes TV, radio, billboards, magazines, and plenty of other offline, real material advertisements. These are for individuals who are hard to reach online, such as the older generations and commuters.
7. Search Engine Optimization
SEO is the true visibility of your website. If someone searches for your business' name or product, does it come up in the first page of results? That is what search engine optimization does for your business.
8. Content Marketing
Things such as blogs, infographics, and other content posts create buzz and more sources to access your website.
9. Email Marketing
This is one of the easiest ways to convert prospect while also focusing on customer retention. Running email marketing campaigns provides instant contact to your subscribed contacts.
10. Engineering as Marketing
Engineering resources to find customers is extremely underused in business. Using widgets, microsites, and other free tools can generate hundreds if not thousands of leads per month.
11. Viral Marketing
Viral marketing grows your customer base by encouraging your customers to refer other customers. Nielsen report shows that 92% of consumers believe suggestions from friends and family more than advertising.
12. Business Development
Business development is the process of making strategic business relationships that are mutually beneficial.
13. Sales
Sales is focused on creating processes to exchange your product or service for dollars. A strong, creative process will significantly increase revenue.
14. Affiliate Programs
Affiliate programs provide low-cost access to hundreds of thousands of customers.
15. Existing Platforms
Growth efforts on platforms like Facebook, Twitter, or the App Store can connect you to millions of users and potential customers.
16. Trade Shows
These are great for companies to meet with and show off to similar businesses and customers in their industry.
17. Offline Events
Sponsorships, meetings, or conferences are a great way to meet/gather others who are interested in your product.
18. Speaking Engagements
Finding speaking engagements will allow you to directly speak to an audience about your product or service.
19. Community Building
Building a community platform around your service or product can be great for publicity.
Now that you have the tools to get started, go test out each channel and track your results!
Looking for help or want more information on one or more of the channels? Contact me at dmorgen@expansionmarketing.us.
If you're looking for extreme business growth, feel free to set up a plan with Expansion today!
Click here to get started with Expansion Marketing today to use these 19 channels the right way.
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